Google +1 Button Already Surpasses Twitter Buttons on the Web
Remember five years ago, when we thought no one could topple Myspace? Well, it may be happening again (and in this blogger’s personal opinion based on the last few times I signed into my Facebook account – not a nanosecond too soon).
Some business entity who studies these kind of things (specifically, BrightEdge Research, an enterprise SEO platform — whatever that actually is) has released a report on social networks and their link propagation throughout the web. The rather interesting data was compared between June 2011 and this month, July 2011. As expected, the already-established Facebook and Twitter are doing very good at showing their presence across the web, with Facebook still having a moderate lead over Twitter.
So far, it sounds like the status quo for the last 5 or so years, doesn’t it? However, the interesting part of the report is that Google+, the brand new competitor to existing social networks (well, mainly just Facebook since all the others with the exception of Twitter have fallen into considerable lack-of-consideration) is already showing off its very strong ability to compete with Zuckerberg’s omnipresent social network giant.
Facebook is still most dominant in the social plug-in arena (again, no surprise here). Nevertheless, the brand new Google +1 button is already significantly ahead of Twitter’s “Tweet this”-type buttons. That puts Google’s +1 business in second place already. Clearly, Google has its eyes set firmly on taking Facebook’s spot, and some analysts think it has a very good chance of doing so.
Despite the fact that social plugins are just one way to measure social networking success, I’d have to agree. If any company could put Facebook in second place, it’d have to be Google (or possibly Apple, but that would be harmed by how worked up half the country gets about hating Macs and the Mac lifestyle. Perhaps Google, the clever guys we’ve all come to rely on for our basic search, e-mail, and now mobile cloud computing needs (through Chromebooks) will also become the bipartisan social networking provider of the future. Only time will tell — but Google is needing less and less time to accomplish what was formerly thought impossible.
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